Users will soon have a updated setting that allows them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale release. This development aligns with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding video streams on another major platform primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a label for poor-quality, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, in excess of 100 mn pieces of content are uploaded to the service daily, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they see by opening the “manage topic” option in the app and selecting “AI-generated content”. Other topics that are already be modified under the filter cover current affairs, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige content makers to tag lifelike AI-made content, and it bans harmful deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be removed under its user guidelines.
Furthermore, the app will henceforth attach an “AI-made” tag to content created with its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is intended to help prevent users from trying to evade the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2m AI literacy fund for experts and organizations to develop learning resources about ethical AI use. This project will support non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, following controversy over intentions to cut jobs for a large number of review team members in the UK. It is planning to reduce hundreds of positions in its trust and safety division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official explained that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content ahead of it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
